Features

Brand Management

What it does: A dedicated profile for every brand your team runs -- name, guidelines, status, and identity, kept in one place instead of scattered across documents and folders.

Why it matters: Multi-brand teams lose time re-explaining the same brand context in every tool. A single brand record means everyone -- new hire or five-year veteran -- is working from the same source of truth.

One source of truth per brand
Clear active/inactive status at a glance
Scales to as many brands as you manage

Team Management

What it does: Invite teammates, assign them to specific brands, and manage who is actively working on what -- without ever sharing a login.

Why it matters: Teams grow and shift between brands constantly. Managing that by hand in a spreadsheet -- or worse, in shared credentials -- is exactly the kind of risk a real platform should remove.

Per-brand team rosters
Invite by email, no shared passwords
Remove access instantly when someone moves on

User Roles & Permissions

What it does: Six roles -- Owner, Manager, Editor, Contributor, Analyst, and a scoped Client-style viewer -- each with a fixed, predictable set of capabilities, applied per brand.

Why it matters: Generic "admin or editor" permissions never match how creative teams actually work. Matching access to real responsibility keeps people confident in what they can do, and keeps sensitive actions with the people accountable for them.

Roles scoped per brand, not account-wide
No guessing who can approve or publish
Server-side permission checks on every action

Content Management

What it does: Draft, review, and approve content through a consistent editorial workflow that works the same way for every brand -- Draft, Pending Review, Approved, Published.

Why it matters: Content that lives in shared documents loses its history the moment two people edit it. A structured status path means nothing gets published by accident, and every review round is on the record.

A single draft-to-approval path for every brand
Nothing lost between review rounds
Every status change recorded automatically

Publishing Workflow

What it does: Schedule, dispatch, and retry publishing across every connected destination from a single queue, with a full history of what went out, where, and when.

Why it matters: Publishing is the moment mistakes become public. A single, auditable queue -- instead of separate logins and separate schedules per destination -- is what keeps that moment calm instead of chaotic.

One queue for every destination
Built-in scheduling and automatic retries
A complete, searchable publishing history

Social Media Management

What it does: Compose and schedule social posts across every connected platform, dispatched through the same publishing queue that handles the rest of your content.

Why it matters: Social shouldn't be a separate app with its own rules. Routing it through the same queue and the same approvals means one less tool to check, and one less place for something to slip through.

Caption and media composition in one place
Multiple platforms, one workflow
No duplicated publishing logic to maintain

Calendar & Scheduling

What it does: A visual planning layer that connects content and publishing dates across every brand, so upcoming work is always visible at a glance.

Why it matters: A calendar that just shows dates isn't enough -- teams need to see what's actually planned, drafted, and scheduled, together, without switching screens to check each one.

Reads live status from Content and Publishing
One calendar across every brand you manage
Nothing duplicated -- plans stay in sync with reality

Notifications

What it does: Everyone knows the moment their content is approved, published, or needs attention -- delivered in-app, with a full read/unread history.

Why it matters: Work stalls when people have to go looking for status updates. Notifications tied directly to real activity mean the right person hears about it the moment it happens, not a day later.

Real-time in-app alerts
Read/unread history kept in one place
Tied directly to your own activity, not a generic feed

Activity Tracking

What it does: A plain, filterable timeline of every meaningful action across every brand -- who created, edited, approved, or published what, and when.

Why it matters: "Who approved this?" and "what happened last week?" should never require asking around. A complete activity trail makes accountability automatic instead of something you have to reconstruct after the fact.

Every action logged automatically, no manual entry
Filterable by brand, module, user, and date
The backbone every other module's history relies on

Analytics

What it does: Performance insight across brands and channels, in one connected view built on the same activity data already being tracked.

Why it matters: Multi-brand teams usually can't compare performance without exporting numbers from five different places. One connected view means that comparison is just there.

Cross-brand reporting in one place
Channel-level performance detail
No separate analytics tool or export step required

AI Insights

What it does: Smart, workflow-aware suggestions across content and publishing, built directly on your own team's activity data.

Why it matters: Generic AI suggestions ignore your actual workflow. Insights grounded in your own brands, content, and publishing history are the only kind worth acting on.

Suggestions grounded in your own workflow
No separate AI subscription required
Opt-in, not forced into every screen